Last month, a few hundred friends of Floricane received postcards giving voice to an icon in American history. The postcards, designed by Floricane’s Juliet Brown, featured a photo of Martin Luther King Jr. and his quote: “Our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”
The idea for the postcards came during the holiday season. As Floricane began receiving holiday cards from other organizations, the team began to think about the idea Floricane holiday card.
“My mind immediately went to Martin Luther King Jr. Day. Our work is so connected to the ideas of community and service – it just made sense,” said John Sarvay, Floricane’s founder.
During the research and design process, Juliet was inspired by Martin Luther King Jr.’s vision for a colorblind society.
“Whether it’s community, religion or race, we’re all in this together. So, from a design standpoint, I thought I should pursue this project subtly as something colorblind,” said Juliet.
As a result, the final design used a color palette that was optimal for colorblind people.
With this postcard, Floricane hoped to celebrate Martin Luther King Jr.’s powerful vision while showing an appreciation for the Richmond community and the people who are working to change it.