Removing “How” from the Future

One of my favorite books focused on organizing ourselves in communities of people focused on future possibilities is "The Answer to How Is Yes" by Peter Block. Peter is a community organizer and one of the experts in the field of organizational development. I stumbled upon "The Answer to How Is Yes"a couple of years ago while working for an organization with strong engineering DNA, an organization that might sometimes be inclined to author its own book, "The Answer to How Is Stored in AutoCAD." Peter's notion is that how is an important way to begin some important questions, but when we start our inquiry with those questions we doom ourselves to recreate the past.

How? is most urgent whenever we look for a change, whenever we pursue a dream, a vision, or determine that the future needs to be different from the past. By invoking a How? question, we define the debate about the changes we have in mind and thereby create a set of boundaries on how we approach a task. This, in turn, influences how we approach the future and determines the kind of institutions we create and inhabit. I want to first identify six questions that are always reasonable, but when asked too soon and taken too literally may actually postpone the future and keep us encased in our present way of thinking.

The six questions that Peter suggests we set aside are: How do you do it? How long will it take? How much does it cost? How do you get those people to change? How do we measure it? How have other people done it successfully? When my former organization -- with its heavy engineering culture -- began to respool its DNA and recreate itself as an organization built around a new set of core values, one of the first stakes it put in the ground was a desire to be "the model of a values-driven enterprise." Not a model. The model. It made the engineers (both the actual engineers, as well as the engineer portions of everyone else's brain) nervous. So, we did what you do when the engineers get nervous. We set up a task force to define how we would know when we were "the model." The group came back and said that it had looked at different ways of measuring what a values-driven organization might be. And it had looked at metrics and scorecards and assessments. And, the group concluded, being the model of a values-based company was hard to measure. But they handed the organization a set of three measurement tools that stood the culture in good stead for more than five years:

  • When we are supporting the success of others.
  • When we are enhancing, repairing or building relationships.
  • When we are using our core values to make business decisions.

All in all, easy stuff. If you're willing to stop asking yourself how you're going to measure your work and start leading with your heart. It begins, as most good work does, in the questions you choose to ask.

Nonprofits Eligible for Free PR Support

Operate a nonprofit organization in the Richmond area? Interested in a little public relations support at no charge? Of course you are. Which is why member of the Richmond Chapter of the Public Relations Society of America's (PRSA Richmond) public service committee are offering a Richmond-area nonprofit organization support in promoting a 2009 event, project or ongoing mission. Details follow below:

The committee members, made up of practicing marketing and public relations professionals, are volunteering their time and talents to assist with this one-time community service project. For consideration, the organization must be a registered 501(c)(3) nonprofit that needs public relations assistance with a specific 2009 project/event. Organizations seeking public relations assistance must submit a one-page application explaining the scope and requirements of the project/event. Organizations are encouraged to submit supporting documents to further illustrate their needs. The application deadline is Wednesday, March 25, 2009. The selected organization will be notified by April 1, 2009. To download an application visit the PRSA Richmond Web site, http://www.prsarichmond.org or co,ntact Meredyth Thurston by calling (804) 237-1396 or by e-mail at mthurston@charlesryan.com. PRSA Richmond is a professional association serving Central Virginia public relations practitioners. The chapter and the national organization, PRSA, share the vision of bringing professionals together to enhance the practice, to provide an exchange of experiences and ideals, and to promote professional development. For more information, visit http://www.prsarichmond.org

Daydream Believers

Taking the time -- perhaps even making the time -- to daydream, to do nothing, to sit and doodle, to stare at the sun reflecting on the water. It's the sort of activity (or lack of activity) that our go-go business culture tends to push aside as unproductive.

It may be some of the mostvaluable time you'll ever have.The Boston Globe recently ran a wonderful piece on the power of daydreaming -- its place in our lives, and its role in business.

Although there are many anecdotal stories of breakthroughs resulting from daydreams - Einstein, for instance, was notorious for his wandering mind - daydreaming itself is usually cast in a negative light. Children in school are encouraged to stop daydreaming and "focus," and wandering minds are often cited as a leading cause of traffic accidents. In a culture obsessed with efficiency, daydreaming is derided as a lazy habit or a lack of discipline, the kind of thinking we rely on when we don't really want to think. It's a sign of procrastination, not productivity, something to be put away with your flip-flops and hammock as summer draws to a close.

In recent years, however, scientists have begun to see the act of daydreaming very differently. They've demonstrated that daydreaming is a fundamental feature of the human mind - so fundamental, in fact, that it's often referred to as our "default" mode of thought. Many scientists argue that daydreaming is a crucial tool for creativity, a thought process that allows the brain to make new associations and connections. Instead of focusing on our immediate surroundings - such as the message of a church sermon - the daydreaming mind is free to engage in abstract thought and imaginative ramblings...

"Daydreaming builds on this fundamental capacity people have for being able to project themselves into imaginary situations, like the future," Malia Mason, a neuroscientist at Columbia, says. "Without that skill, we'd be pretty limited creatures."

"The point is that it's not enough to just daydream," Schooler says. "Letting your mind drift off is the easy part. The hard part is maintaining enough awareness so that even when you start to daydream you can interrupt yourself and notice a creative insight."